COHORT:ONE Fellowship • Fall 2020

Dedicated to bringing equity to brand strategy education, COHORT:ONE provided a deep dive into brand strategy frameworks, methodologies, and skills. In teams of three, we created and pitched original strategy for a new movement/yoga studio in Philadelphia, to the studio as well as advertising industry leaders.

In the 6-week process, we got down and gritty (pun intended) learning about Philadelphia, body neutrality, and a heck of a lot more. We ultimately focused on the city and Philadelphians themselves as the core of our strategy.

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